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A brand community will help us position ourselves, be leaders in our sector and thus differentiate ourselves from our competition.

This differential value will be a competitive advantage that will help consolidate us as a brand, achieve satisfied customers and influence sales processes.

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Companies that want to take advantage of this new space will have to find the best way to make it easier and simpler for users to use their daily activities and contacts with the brand.

This is the common characteristic of skills and actions: brand content has to be truly useful to the user ...

In the era of information overload, we must tread carefully when offering content on our website, especially when we intend to offer quality content.

Videos, posts, lead magnets, webinars, infographics, podcast episodes…

New English episodes available!

Stories based on marketing growth cases ...

such as our value proposition, our buyer persona, customer satisfaction philippine area code , the generation of added value and, of course, the estimation of our possibilities.


There are several key points that we must take into account when developing our strategy:

Provide valuable content for ...

In my blog and YouTube videos, I suggest that a key type of video for customers to increase their trust in a business or brand is a video in which a human appears sharing knowledge and helpful information about a specific topic related to their business.

In the blog I mention: ““if on the contrary ...

Street marketing encompasses all promotional actions that are carried out in public places, generally in an unconventional way.

For example, by adapting elements from the urban world or decorating commercial spaces in an original and striking way.

Its main objective is to connect with the audience ...

A very common mistake is to start with a ccTLD based on the country's code phone number philippines initial market: for example, I am a startup from Spain and I start my project with a .es domain.

In this way, for my internationalization I will be almost forced to use a large number of ccTLDs ...

Although Google Page Speed ​​rarely gives this error, when it does, it is a “major reform”, since we will have to modify the behavior of our blog or website so that it does not make so many redirects.

An example of an excess in this practice is, for example, if our site, upon entering without WWW ...

If we take into account that the Internet currently has millions of blogs that spread a huge amount of new content to the world every day, the value contribution that you can offer is what will make the difference between any blog and yours, but how can you do it?

Know your audience . Find out what ...

There are a few ways you can check for cannibalization issues, both with free tools and by using SEMrush.

SEMrush Position Tracking Tool
If you’re on a Guru or Business plan , you’ll see a “cannibalization” tab in the Position Tracker tool , a good starting point for finding existing problems on ...