Crypto Dataset

Alba Castellet , CEO & Co-founder of Década Studio.
Alejandro Doncel , CEO of KSchool.
Allan Chung , Head of Sales & Marketing at VTEX.
Alvaro Gomez , CEO of Elogia.
Betty Lepina , Co Managing Partner of Charm Hunters.
Borja Cembrero , CEO & Co-Founder of NaizFit.
Carlos Sánchez , Commercial ...

When El Confidencial leaked the news that Telefónica was planning to close Tuenti as a social network in 2016, it didn't really come as a surprise to anyone: it was clear that what had once been the number one social network among teenagers and young people was on its last legs like a fish out of ...

Users will be able to search for products, discover recommendations or manage their orders, finding a wide range of products at low prices.
On a blue and purple gradient background, three mobile phones appear showing the different purchasing methods in TikTok Shop, available in the United States

By ...

This professional is like a digital visionary. His main task is to chart the path to success. He acts as a cartographer, marking the path by defining objectives and strategies that will guide the brand or company toward its goals on social media.
Community Manager: The community manager is like a ...

In this ever-evolving journey, education is your compass. With the right learning, you can gain the skills and knowledge needed to thrive in the world of social media. A quality course can help you master the latest concepts, strategies, and techniques.


One of these beacons of knowledge is the KMG ...

Equally important are the variables related to the sociocultural environment, such as the economic level of our clients, their educational level , the languages ​​they speak, their customs and values . As an example , let's imagine that a company that sells its products all over the world carries ...

By Carolina Muñiz
Content Creator at Marketing4eCommerce
TAfter a day full of conversations at the NEXT Peak Season on Thursday, this Friday Marketing4eCommerce has organized one of its M4C Sessions, exclusive breakfasts between professionals, in collaboration with Channable , to delve deeper, this ...

As we said before, the most commonly used is e-mail, either in the form of a newsletter or one-off offers. In this sense, the greater the degree of personalization and adaptation to the profile, the easier it will be to achieve the desired conversion from lead to customer.

But there is life beyond ...

Let's look at some strategies that can serve as a guide for each stage of the customer journey.

1. Discovery phase
In this phase, the objective is to capture the attention of potential customers who do not yet know the brand, have not had any interactions with it or did not consider it an option to ...

You need to take into account different situations that can occur when using ROI to measure your campaigns, and that can lead you to wrong conclusions. Let's give some examples:

A company launches a marketing campaign to increase brand awareness. The campaign has a negative ROI, but it has had a ...