Crypto Dataset

They came to the Spanish market ready to revolutionize it and, of course, they have done just that.

Uber has managed to position itself as one of the most popular transportation services and, above all, has shown the mobility industry that the future lies in new modes of transportation.

Although ...

For several months now, industry bigwigs such as Martin Sorrell have been warning of Amazon 's arrival in the world of digital advertising. The WPP boss described Bezos' company as a sleeping giant, but it seems that it is already beginning to wake up.

And the e-commerce company's plans are ...

Television has proudly worn the crown of queen of the media for decades. However, it is increasingly close to stepping down from the throne it has clung to for so many years (perhaps too many).

That the small screen is not as powerful as it used to be is more than palpable not only in advertising ...

The arrival of new and powerful technologies such as virtual and augmented reality or artificial intelligence has opened the doors to a new world.

Communication , entertainment and, of course, marketing will change radically with the full integration of these promising tools.

Although it is still ...

Although last year the Constitutional Court declared illegal the controversial digital tax implemented by José Luis Rodríguez Zapatero during his mandate, the current government has decided to reinstate it.

This has been approved by the Council of Ministers, although it is a different text from the ...

Artificial intelligence is here to stay. An increasing number of devices incorporate this type of technology with the aim of making consumers' lives much easier.

A scenario in which brands increasingly trust the opportunities it offers them. The possibility it offers companies to interact more ...

Often, hungry for free Wi-Fi , we connect to public internet access networks without bothering to read their terms and conditions of use.

That when there is free Wi-Fi available, we are extraordinarily lazy when it comes to reading the terms of use of the companies that provide this type of service ...

Google offered $30 billion to buy Snap , Snapchat 's parent company, in early 2016. News that seems to have surprised few, since sources close to the technology giant have assured that it was an open secret.

According to Business Insider, the talks between the two companies continued until Snap ...

Over the past few years, the digital world has brought with it enormous innovations that have delighted users. The ever-increasing proliferation of unlimited entertainment content at more than affordable prices has led to a wave of mass consumption worldwide.

But it has also had consequences for ...

Although programmatic platforms are the ones that capture the attention of the industry today, it is the quality of the data that will define the ROI of companies.

However, many companies boast of being what is known as “data-driven” but, a Forrester study reveals that less than 0.5% of total data ...