While it can be a double-edged sword, there are many benefits to making a brand's content go viral.
These include the following:
Great reach: A viral video can cross borders and reach places never taiwan business email list imagined. The potential reach can be huge, and even if the company is small, its content can speak for itself.
It is not spam: that is, viral content is not invasive, which is positive, since today's audiences are only looking for entertainment and valuable information. The decision to participate and share the message is 100% up to the user and, therefore, advertising is not invasive at all.
Low cost: the user is the one who does much of the work for the brand, by sharing the content and thus reducing the costs of dissemination: so it is not necessary to buy ads or space in the media.
Supports brand building: When it comes to building branding, viral marketing is an extremely powerful weapon. By sharing brand content, people will start to feel involved with it. Don't underestimate it!
Viral marketing campaigns do not always depend on social media, although they are a great support. Some are so spontaneous that it is hard to believe that they were not part of a 100% controlled master plan.
Let's look at some examples of brands and others that are not so much brands.
Do you remember which selfie went viral at the 2014 Oscars?
Oscars 2014
Remember the famous Oscars in 2014, where Ellen Degeneres was the coolest host ever?
In this installment, the famous host of The Ellen Show tweeted a selfie in which none other than Kevin Spacey, Julia Roberts, Brad Pitt, Jennifer Lawrence, Bradley Cooper, Meryl Streep and other famous artists appeared.
It became the most famous tweet in history and, within seconds, the selfie went viral, even becoming a meme.
Facebook Virtual Reality
During the Mobile World Congress (MWC) in 2016, Facebook founder Mark Zuckerberg surprised everyone with his visit, during which the most important innovations in the technology sector were analysed. However, what really struck everyone was the photography.
The image went viral as everyone brought up the topic of virtual reality and what it holds in store for us in their everyday conversations.
This photograph was posted by the founder of Facebook himself and its content soon spread to all corners of the world.
She has 52 million followers on this social network, and the image generated all kinds of comments and memes.