SEMrush Position Tracking Tool
If you’re on a Guru or Business plan , you’ll see a “cannibalization” tab in the Position Tracker tool , a good starting point for finding existing problems on your site.
You will find cannibalization as an option:
Keyword cannibalization - Position tracking
There are two options when using this tool.
You can view potential issues by both “pages” and “keywords” to quickly find what needs to be fixed.
It makes sense to start with keyword visualization, since you'll most likely be analyzing cannibalization word by word.
You can analyze any given keyword and see where multiple URLs are ran philippines number list king, and the positions they appear in to prioritize opportunities, taking into account search volume, estimated traffic, and current ranking position.
Keyword Cannibalization - By URL
You can also use the Position Tracker tool to analyze URL fluctuations that could point to a cannibalization issue, and you can view a keyword's history by expanding the arrow next to the search term.
Keyword Cannibalization - Search Term
By using these features of the tool, you can identify problems at a higher level and determine when the problems started and which pages are cannibalizing each other.
Google Search Console
Google Search Console can be a good tool to find cannibalization issues.
Head over to the Performance report and you'll see, by default, a list of the queries that have driven impressions and clicks for your site.
Click on one of these queries under the “Pages” tab and you will see a list of the URLs that are ranking for those keywords as well as the associated statistics.
Note: GSC displays aggregated data across all countries and devices, so it is recommended that you use a country and device filter if you want to see more accurate information.
If more than one URL is displayed, it may be a result of keyword cannibalization.