If you have a small, new B2B website (under 50 pages), Chinese SEO is not likely to be the golden ticket to your success on its own. That being said, it’s possible to get organic search traffic without applying a great deal more effort than you would anyway.
Since you should already be offering Chinese content on your website, ensuring that your website is also accessible for search engines is usually relatively easy. Your Chinese keywords should be used in the title, meta description and throughout your pages in a natural, unobtrusive way. Our guide to on-site technical SEO teaches you how to do it yourself.
As you build up your brand online, you should naturally start picking whatsapp japan number up some links and building search authority. But, do not expect it to be as easy as it would be on Google. Chinese websites are often very wary about giving out links, even to high-quality websites.
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Baidu tends to place a lot of search ads at the top of search results—usually three or five, but sometimes up to seven! Plus, it will rank many of its own resources high up on the results pages, such as their wiki Baidu Baike.
page for “project management software”. Ads are in red, and Zhihu and Baidu Baike results are in purple. More on Zhihu below.
Baidu search result page