But this does not mean that you should not work with this segment of the target audience. Even if you understand that your client is not who he claims to be, do not turn away from him. He may well buy an expensive item even in a premium store. Perhaps he will have debts after this, but this is not your problem - he makes his choice himself.
For such people, it is important to seem philippine country code rather than to be. They may shop in expensive stores, but they do so thoughtlessly, only because they need to match their status. It is difficult for them to understand why, for example, the creator of the famous Ikea rides a bicycle to work.
They often make purchases under the influence of advertising gimmicks, so if you correctly identify their “hot keys”, you can easily control emotions and evoke those you need: greed, pride, fear, belonging to the circle of the chosen ones.
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Ways to Attract VIP Clients
Before you start working with VIP clients, you need to attract them. To do this, you definitely need an effective advertising campaign, because otherwise, even if your products are super cool and exclusive, there will be no sales until no one knows about you.
During PR, it is necessary to make the brand recognizable. Talk about your company and product on the resources that your target audience visits. It is better to hire a specialist to create photo and video content so that the materials are of high quality. Show your products from the best side, mention their advantages in articles. For premium buyers, the following is important:
Pleasure – wealthy B2C customers often make not only functional purchases, but also those that bring aesthetic pleasure.
Status – people agree to buy a product at any price if it emphasizes their status. The demonstration aspect is important here, that is, the product or service purchased by the client should be noticeable to others.
Ways to Attract VIP Clients
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Another way to promote a brand is to hold offline events or participate in them . You need to invite famous people, critics, and stars to such meetings. You can give them gifts or send them your products. When potential buyers see that the product is in demand among famous people, they are also interested in it.
Remember that when working with celebrities, you need to consider the features of your product and the values of your target audience. For example, for B2B clients, it doesn’t matter much that the product is in demand among celebrities. But their attention will be drawn to the fact that another famous organization uses it. That is, to promote a product, you need to consider your audience’s ideas about success and select a “star” for PR accordingly.
The third direction is working with the site . Its design, completeness and reliability of information, speed of work play an important role. When creating a site, remember this:
it must correspond to the brand's corporate style;
the design should be original, minimalistic and aesthetically attractive;
The site should not look like sites with mass-market products.
If you have the same product range for regular and premium customers, you can create two separate sites and set up different ads for each segment of the target audience. Then it turns out that customers of each group will be directed to "their" sites.
When launching an advertisement, it is important to label your products correctly, for example, you can label them as “premium” or “luxury”. But remember that there are differences between these concepts:
cost – premium products always cost more than regular ones, but at the same time are cheaper than luxury goods or services;
quality – both types of products are of higher quality than their inexpensive counterparts, but the quality of luxury goods is higher than that of premium goods;
quantity – luxury goods are made to order, their quantity is always limited. Premium products are produced on a conveyor belt in quantities close to the average segment.