Videos are becoming one of, if not the most, consumed types of content on the internet. Research shows that people watch an average of 18 hours of video each week . Creating videos presents an excellent opportunity to educate, inform, and entertain people in a fun and interactive way.
If you want to get an idea of how video is taking over, Wordstream reports that over 500 million hours of content are watched on YouTube every day !
But why is the video so popular?
One of the reasons videos are so engaging is that they qatar mobile number example are easily consumable. It is less demanding to watch a video than to read a book or article. Research shows that 68 percent of people prefer to watch a video versus 18 percent who prefer to read an article.
A second, more physiological reason is that movement attracts attention. Video engages two of our senses: sight and hearing. A combination of these two elements helps improve our information consumption. Ninety-five percent of viewers retain a message better when they see it through video .
Now that you know a couple of reasons why people watch videos, let’s look at how they can help your business.
1. Capture people's attention
Our eyes are drawn to movement, so naturally, we are drawn to video. Plus, videos are great for presenting and sharing information in a visually appealing way. To grab the viewer's attention, the first 2-3 seconds of your video should have something that hooks them. What you present in the first few seconds is critical. Video presentation tools can enhance the visual appeal of your videos as well as attract viewers' attention, which will increase their impact and level of engagement with your audience.
2. Build trust
One of the best uses of video is to showcase your brand’s personality. Using it to showcase your company culture can increase your credibility with consumers. They can be great ways to connect with your audience on an emotional level, which leads to a greater sense of trust.