Summary
Icarus Media Digital, at the heart of the creation of innovative tools
Since Icarus Media Digital was founded in 2016, it has been striving to develop philippine whatsapp number innovative tools. The challenge is to put technology at the service of individuals, but also companies. To do this, it focuses in particular on lead generation. In the same vein, technology companies are created and managed by the company's internal expertise. This therefore involves marketing positioning, administrative management and data analytics.
Sustained growth
Icarus Media Digital is currently enjoying sustained growth, which continues to grow. Thus, 600,000 leads are generated on average every year. However, the acquisition of new leads also involves social networks, as well as content marketing campaigns. For example, the Icarus Media Digital blog is regularly updated and provides information on topics related to SEO and marketing. The company therefore uses these means of communication to succeed in its business. It is therefore this lever, associated with others and more generally with digital marketing, which makes businesses profitable.
Digital marketing seen by Icarus Media Digital
Since the primary objective of Icarus Media Digital is to generate new sales, digital marketing therefore plays an important role in the company's overall strategy. Several business models are set up, in order to adapt them to the product, users and their needs, but also to the market. Because it is no longer just a question of creating a website to stand out from the competition. It is also necessary to implement a relevant sales and marketing strategy.
When it comes to traffic acquisition, Icarus Media Digital relies particularly on Google and Google Ads, through paid campaigns and natural referencing. The goal remains to turn visitors into new customers. It will then remain to work on loyalty, in order to improve the conversion rate, but also the profitability of a business.
Exploit the data collected
Using data analytics, it is possible to collect data that will be used to guide marketing strategies in one direction rather than another. They are also a central point of Icarus Media Digital's strategy in its development. And to be able to access new data, various strategies can be put in place. IMD employees will think in particular of the Call to Action, which is often at the origin of the improvement of a brand image, but also gives rise to new sales.
Digital marketing techniques for acquiring new leads are therefore varied. Icarus Media Digital strives to find those that will be most suited to the development of its companies and businesses.