But it's difficult to get customers to number in philippines surveys, and it's time-consuming to approach them for research interviews.
So how should you collect feedback?
In this post, we dive into the options for creating a feedback portal that will help you organize customer feedback in one place.
What is a customer feedback portal?
A customer feedback portal is an application, player or website that customers can use to give feedback about the business at any time.
It is very different from a survey, market research session or focus group because they all take place during a set time. On the other hand, a feedback portal should be easy for customers to find and use whenever they want.
Whenever you have an idea or feel frustrated about something, you can visit their portal and send a message.
Below is an example of a board where customers can not only submit ideas but also view other customers' ideas and comment on them.
flyer-idea-board-2
Source: Frill.co
What types of businesses need a customer feedback portal?
56% of customers say they stay loyal to brands that “Get Them.” If you aren’t actively collecting feedback, you may not be “getting” your customers as well as you think you are.
SaaS companies , eCommerce businesses , and event hosts can all benefit from using a dedicated portal to proactively collect customer feedback.
Below is an example from the popular accessory brand Fossil.
fossil
If you click on "Comments" on the right side of your website, you will be taken to your comment portal, which will ask you if you would like to share one of the following:
Idea
Room for improvement
Praise
fossil-2
The benefits of having a comment portal are:
A place to store comments
Get feedback regularly (not just when you send out a survey)
Ask customers clarifying questions and interact with them.