We must build a database with accurate information about customers: purchasing behavior, interests, needs... On this basis we can begin to create buyer personas and segment them, since each customer represents a different segment.
Classify them into groups :
After differentiating them thanks to the information extracted, they b2b email lists poland must be divided according to their interests, needs and characteristics.
Interact with customers:
Adapt your messages to the specific needs of each buyer persona. It requires constant effort, but that's how relationships are: in order to receive, you have to give.
Building long-lasting and satisfying relationships :
Buyer Personas are no longer just receivers but transmitters. They can interact with us by transmitting recommendations, opinions, needs, etc. This will help us to fine-tune our strategy, which will lead to more satisfactory business relationships.
2.1.1 Aspects to take into account
It is about seeking, building and developing a mutually beneficial relationship.
Relationships will not always be permanent . In certain cases they may be temporary.
Building customer loyalty is not the only goal of relationship marketing. Attracting new customers should also be part of our goals.
We must consider the relationship with the customer as a whole , not as a mixture of parallel transactions.
2.1.2 Building trust
By putting customers' interests first , they develop an increasing preference for the company. As the way of reaching customers has changed - it is no longer pressured, but attracted - potential customers become more predisposed and receptive to the messages we send them.