Shorter website life – Websites would no sooner be updated and then would be out of date again.
Time Wasting – For both client a russian email list nd designer, there was many inefficiencies in time management.
Lack of control – Clients had very little actual power of their websites.
Costly on goings – Every time a client wanted even the smallest changes, a new quote would need to be raised.
Poor ROI – You simply combine all of these together, and you can clearly see this system was not a solid return on investment.
It’s not hard to see why the whole website process needed to change with the times.
Moving Forward…
Dynamic presence – Websites have been around for a very long time now, so anything short of a modern, clean and professional-looking website simply won’t cut it any more.
Multi-device friendly – Put simply, people are browsing online more than ever on their devices, so every website must be 100% mobile responsive to keep up with your customers.
Up-to-date news & details – People expect everything on your website to be totally up to date. A website that displays outdated information will quickly be ignored by potential customers.
Social Media Integration – Ok, this is really stating the obvious, but yes every business needs to make sure they are catering accordingly for their customer’s Social Media habits.
Shopping / Booking online – Where applicable, customers expect the ability to shop and book online however they please.
Interactivity – People expect the convenience and interactivity of Maps, Videos and Blogs.
To meet all of these expectations, websites nowadays need to be far more sophisticated and possess an effective back-end CMS. To create a highly successful website, website designers need to be part of the journey, not just at the launch of the website.
This has lead to a whole new website process that we follow at Pixel Fish.
Website creation: (Pre Launch)
Website Brief & Planning
Website Design, Revisions and Build
Website Approval & Launch
Website Invoice
Website Maintenance: (Post Launch)
Here are what I see as today’s customer website expectations:
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