It really is the place to go if you have a question (or an answer) in China (or in Chinese).
In this post, I’ll be taking you through some of Zhihu’s key features and giving you an experience of a regular user.
I think Zhihu serves a dual purpose for users:
1 – Social platform
2 – Search (to find information quickly)
Zhihu is an important site for anybody doing marketing and philippine number for whatsapp sales in China, especially for buyers of large or complex products: B2B sales, education, or anything requiring research.
The platform is also an invaluable tool for anybody wanting to learn about China, or what’s going on in China. However, you’d need a decent level of Mandarin to start navigating Zhihu.
This post was once a video, for those who prefer to watch rather than read. Even though the video is from 2020, it’s still up-to-date now in 2023.
Table of Contents
The Homepage
Upvotes
The Users
Socializing or Searching for Something Specific?
Profiles
Videos
Other Features
The Best Answers
Contact Us
The Homepage
Let’s start on Zhihu’s homepage.
Zhihu homepage
If you’re completely new to Zhihu (you don’t have an account or follow any accounts just yet), then the home page will recommend what answers are currently trending or “hot” on the platform.
The hot stuff is normally quite new. Let’s take a look at an example.
Zhihu HOT stuff