Enter all your URL combos (www, non-www, and https://) into this status checker tool: https://httpstatus.io/ Hover over the redirect to check they’re all pointing to the correct URL. OK, right on moz.com!! 301s all pointing to the same location. Now that you know what we’re looking for, let’s see what happens when good sites go bad… The site below starts off great, but then we see an error, and it looks like we have two versions of the URL accessible.
See those 200 status codes? They generally mean we’re all gravy, that people can uk email leads access that page, buuut it’s not so great in this instance. Letting bots and humans reach your site from two URLs, like www.moz.com and moz.com at the same time, is called a "canonicalization error." Say it 5 times fast, because that’s the only fun you’ll have with a canonicalization error. Below we see a redirect chain and a canonicalization error.
This is something you might not see in a browser, but when you're dressed up like a bot it’s uncovered. canonicalization errors make it harder for search engine bots to crawl your pages. And you’ll be wasting your link juice like a sprinkler on hot tarmac. We’re starting to find some answers to those bothersome "why" questions. These errors can be the holes in your otherwise solid ship. It’s time to go plug them up.