Clinical quality does not equal

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An effective dental health advertisement must have 2 characteristics: be original and creative and highlight the added value that differentiates your practice from the competition. perceived quality . You can be the best practitioner in town, but you also need to be good at communicating it in the right way. Also beware of unapproved Facebook ads . How to advertise a dental practice in compliance with the rules how to advertise a dental practice To understand how to advertise a dental practice, it is essential to know the guidelines of the Code of Medical Ethics . In summary, here is what is not allowed: misleading advertising, causing unfounded fears, encouraging consumerist impulses or inappropriate behavior the publication of news that has the character of personal advertising disguised as health information, which is detrimental to the dignity and decorum of the category host within your site links to the sites of pharmaceutical companies or manufacturers of devices in the healthcare field publish advertisements in which the rates of the services provided constitute the exclusive aspect I invite you to take a look at another article on this blog that explains how to create engaging posts on Facebook if you have a dental practice .


Finally, I remind you that you are required email marketing oman to communicate to the Provincial Register Order (in the case of health facilities, this obligation falls to the Health Director) that you have published your website online, declaring its ethical compliance. A doctor's website must not only comply with these guidelines, but also convey seriousness and competence thanks to beautiful graphics and have a good positioning on search engines to facilitate any online advertising strategy. If you are interested in the topic, discover the best web marketing strategies for doctors . The best advertising for dentists is SEO seo for dentists After having dedicated the right amount of space to the correct advertising for doctors on the Internet , we now move on to a crucial aspect: SEO.




Why is it so important? There is no dental advertising without traffic. SEO, the optimization of your website to improve its positioning on Google, is for this very purpose. Unlike pay per click advertising (Facebook Ads and Google Ads), we are talking about organic traffic, therefore, free! In the WebFX blog (in English) you can find 4 useful tips to improve the SEO of your website: Add relevant keywords . Especially focus on long-tail searches, those made up of multiple words. Even if the traffic is lower, it is certainly more targeted. Optimize your site for local searches . When it comes to health and medicine, people are looking for local service providers.