After engaging your users with the content, the second actor on the scene is the form. Place the newsletter subscription form on your main website so that it stands out from the other content and is visible to the customer at first glance. You must offer really useful and exclusive premium content that cannot be found on 100 other different pages.
Subscription forms usually report more leads than CTAs that link to landing pages. Our main objective is to get the user to fill out our newsletter subscription form. Therefore, it must be attractive and simple from the start. The key is that it is not more complicated than filling out the basic data, and above all, that it captures attention, through an attractive title, and offering useful content for your users. They must think that they are going to receive interesting information, and for this, not only an mexico phone number search attractive form is enough, the content they have consumed on your website must be of quality.
CTAs that lead to landing pages (ebooks, courses, etc.) should also follow the same line as the forms.
In this regard, it is essential to carry out tests to find out which option gives the best results . A/B tests are a good option to test different buttons, form locations and different actions to decide which combinations work best. Changes in the button (colour, font, size, shape...) or in the fields to be filled in by the user can lead to significant changes in conversion rates.
Simple practices that, with perseverance and dedication, can translate into great results. There is no secret formula: test, test and keep testing. Of course, the work is not only about capturing leads; once you start getting leads, you must start taking care of them so that they continue to advance in the purchasing process. Do you want to continue learning everything that Inbound Marketing can do for your B2B company? Download our guide and expand your boundaries.