Regardless of whether you are a beginner in digital marketing or an advanced professional working with digital marketing planning , these mistakes are common.
This is when many professionals who have always worked as saudi arabia telegram see a great opportunity for career growth and accept the challenge.
Inexperience or a desire to make things happen right away often results in mistakes that can jeopardize this journey right from the start. After all, digital marketing is increasingly related to companies' sales and the pressure for results is only increasing. If you don't provide confidence at the beginning, you could soon be cut from the team.
To prevent this from happening, we have highlighted the main obstacles that will help you gain the respect of the Board of Directors and Owners in the beginning and help your department take off!
1. Changing too much at once
The anxiety to revolutionize the company is usually great at this time. Even more so when it comes to digital marketing, where there are many alternatives. Therefore, it is very common for us to propose several actions to show that we are active. But as Peter Drucker said, “Don’t confuse movement with evolution.” This is even more so when it comes to a new environment, where you have little knowledge of the market, the product and little relationship with the rest of the company. This is often a variable that we underestimate but which is fundamental to the success of the projects. Otherwise, your ideas may be sabotaged by the team, even unconsciously.
2. Not listening to the customer
I always say that marketing is about connecting people and brands. To do this, it is essential to understand both very well. I am not talking about market research that you do in front of your computer. I am talking about leaving your office, going into the field and talking to those who are responsible for keeping the company alive. Your customers. See what their day-to-day life is like. Their pain points, challenges, how they look for your product, when they look for it. Well-done work with personas at this point will give you insights that not even the owner of the imaginary company can.
3. Working in isolation from the commercial sector
Some areas usually don't talk to each other within the company. Sales and marketing are a clear example. Sales usually says that marketing people are "slow-witted" and "perfectionists", while marketing accuses sales people of being "immediate" and not thinking long-term. But the strange thing is that they are all in the same boat. If one team doesn't perform well, it directly affects the results of the other and vice versa. Therefore, try to have sales people on your side. Mainly because they will have very rich observations from being with the client.
4. Not going deep into the product
We say that marketing is about connecting people and brands. Therefore, understanding the other side, which is your products, is also essential to making this connection. We see many companies where the “Chinese whispers” in product communication are huge, causing the product generated by the company, when it goes through marketing, sales and reaches the customer, to generate another expectation that had nothing to do with the initial proposal. Keeping all this aligned is important and much more difficult than it seems. After all, one of the main problems of companies is communication failure.
5. Create high expectations
When I ran a digital marketing agency for over 10 years, it became very clear how important it is to align expectations with the client. In your desire to do the best job, you end up promising results and actions that the client didn't even expect. But from the moment you said it, you created an expectation. And from that moment on, you will be held accountable for it. Later, if you fail to deliver, you will be held accountable. Therefore, manage expectations carefully so that anxiety does not work against results.