Today we will go deeper into how these two platforms work, their russia number and similarities so that you can make more assertive decisions about your investments.
Google: from birth to today
google home screen in 1998
Google's appearance in 1998
Google was founded in 1998 and revolutionized the way search results were categorized on its search engine and the way people search for information.
With this, it took advantage of the immense database to create an advertising platform based on search keywords.
Targeted ads at the time the target audience is looking for the product or service and almost complete measurement through performance and conversion metrics for your advertisers. Perfect.
Google reported $30.74 billion in net income in 2018, representing a 142% increase over the previous year.
Facebook: from birth to today
Facebook's appearance in 2004
Facebook in 2004
The Facebook platform was founded in 2004 and over the years, Facebook Ads has become a powerful targeting and database tool for advertisers around the world.
A social network in which the demographic and behavioral data of its users is made available to advertisers for targeting their product and service advertisements.
From January to December 2018, Facebook's revenue was R$55.8 billion.
Understanding the platforms
These are really big numbers and we cannot deny the importance that these two tools have today in the internet advertising market.
However, in recent years, some problems have affected these two platforms, which have caused, especially for beginner advertisers, some difficulties in obtaining satisfactory results. This often discredits some people that they can actually bring healthy results.
In this article, we will show you the main differences between them and the precautions you should take when choosing and configuring campaigns for each type of platform, so that you can increasingly optimize your investment and bring healthy results to your business.
Google Ads
Google Ads: platform dashboard.
Google Ads: platform dashboard.
Well, we already gave an overview of the main feature of Google's tool at the beginning of the article.
Now, let's look at the main aspects that an advertiser should take into consideration when choosing Google Ads or not, and if they do choose, what should be taken into consideration when measuring results.