Yandex uses its own version of expertise, authoritativeness and trustworthiness usa business email list (E-A-T) test to determine relevance. 3. Eliminate toxic links Many do not know this, but Yandex was actually the first search engine to roll out a link-based algorithm. Already in 2005, 7 years before Google’s Penguin algorithm, Yandex introduced the Nepot filter, which specifically looked at the impact of toxic link exchanges and spam links. Baidu Screenshot of baidu.com, November 2022 With over 3 billion searches daily, Baidu is the Google of China.
in China, it’s the place to be. While the site is available worldwide, the site predominantly favors simplified Chinese. So before taking any other steps, hire a native speaker to help you along the way. To win at global, you have to ditch translations. Here’s a few steps to get your content ranking. 1. Localize your keywords and content appropriately As with all multilingual SEO, you need to work with a native language expert to ensure proper keyword localization and content optimization.