Development of a marketing mix
It is necessary to define the elements indonesia mailing list of the marketing mix. To do this, it is necessary to analyze the marketing activities used at the current moment and in past periods.
At this stage of the marketing activity research, specialists need to perform the following actions:
analyze the company's product range (its structure and characteristics, sales dynamics, etc.);
study the dynamics of prices for products sold by the enterprise;
explore sales and distribution channels for products;
evaluate the marketing communications systems used.
Study of the organization of marketing activities
It is necessary to study the structure of the marketing department, as well as the functions it performs. In addition, it is necessary to evaluate the results of its activities for the past period. Various forms of marketing control are used.
Study of the organization of marketing activities
Marketing Effectiveness Analysis
At this stage, specialists provide a description of the company's marketing activities. This allows us to evaluate the effectiveness and appropriateness of the methods used. Moreover, not only the events that have been carried out can be evaluated, but also the actions that are planned to be carried out in the future.
The main criterion is the company's profit indicator. Marketing activities are considered effective if their value has increased due to the implementation of the assessed tools and methods.
This type of analysis helps the organization's management understand whether mistakes were made in the company's marketing and what needs to be done to eliminate them.
Ways to improve your organization's marketing activities
To improve the effectiveness of a company's marketing activities, specialists must develop a plan that will be based on previously conducted analysis.
The main objective is to improve the economic performance of the organization by improving the marketing system.
Let's look at the specific tasks that need to be completed:
increase the profit margin;
improve the organization's reputation in the eyes of consumers;
increase the company's competitiveness and improve its position in the market;
improve the elements of the marketing mix;
improve the structure of the organization and management of the enterprise's marketing activities;
improve the efficiency of control over marketing activities and evaluate their results;
improve the quality of marketing research;
improve the marketing information system.
When forming a set of marketing activities, a company can choose one or several of the above tasks at once. They allow increasing the volume of sales, correctly distributing available resources and achieving the operational and strategic goals facing the organization.
During the analysis, it is necessary to identify the company's weak points and external factors that influence the organization's marketing activities. All this will help develop an action plan to solve priority tasks, eliminate problems, and use available reserves.
An example of a company's marketing activity after improvement: expand the product range based on the results of the target market analysis in order to improve the efficiency of equipment use, reduce production costs and increase sales.