The phenomenon of video podcasts is very interesting

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In my case, I use both YouTube and Spotify to enjoy this kind of content. And personally, I really like being able to choose in which format I want to consume the content I like. Don’t stick to a single format The internet allows us to share information in a great variety of ways. You can choose whether you want to read the latest news or listen to it while you are driving to your work. Nonetheless, we have to consider that right now there is a proliferation of multimedia content platforms.


For example, for streaming series or films you have multiple download free usa email database choices like Disney+, Prime Video, HBO Go, and so on. In the case of music or audio, you also have Deezer, YouTube Music, SoundCloud and the list continues to grow. Offering multiple formats is a way for them to stand out from the crowd and continue engaging their audience with something that the competition is not offering. Interactive content is increasing While using the new Heardle integration, I was amazed by how this single game can lead you to discover a lot of songs on Spotify.



For sure this is going to extend my playlists. There’s something special here: interactivity. Many brands are using interactive experiences to accomplish their Marketing objectives. The reason is simple: they mix information with entertainment. When you create an interactive piece you have multiple options: quizzes, calculators, playbooks, demos, and so on. Anything that will let you interact with your audience. At the same time, you will have a better understanding of how they click and use your content. Remember, doing Marketing in the digital age is not only about selling a product or service, it is about delivering a whole experience.