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Explain how you will thank them for their kindness . As you may already know, you cannot return the favor by inserting a link to their site in turn. Reciprocal link exchanges are considered spam by Google . However, you can use your social channels and your newsletter to invite your audience to read the guest post or article that talks about you. Extra. What NOT to do what not to do Unfortunately, while surfing the net, I found blogs that provided advice that was in my opinion really bad, if not worse. Despite this, they are well positioned on Google and it is certainly not my intention to cite them (so as not to further increase their "undeserved" reputation).