Surveys indicate that consumers

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8. Call On mobile devices, clicking the “call” button automatically triggers a phone call to the business. On desktop, it brings up this popup asking the user to pick an app with which to start the call. Controllable? No — beyond ensuring that your phone number is accurate, this is not an area controlled by the business. 9. Star Rating Google uses a simple mathematical average to calculate the overall rating of a business on the basis of all the star ratings reviewers have given the business.


The star rating is considered the #1 review factor that customers use to taiwan business email list differentiate one local business from another. Controllable? No — businesses cannot directly control or alter the star ratings they receive. Providing excellent customer experiences is the best way to earn the kind of reputation that results in a high Google Business Profile star rating. 10. Review Count This is a simple count of the total number of Google-based reviews the business has received.


can become suspicious when any local business has either too few or too many reviews compared to its competitors. When clicked on, the review count takes the user to the main review overlay, which we will cover in full below. Controllable? No — the business cannot directly alter the count of its reviews, but can implement a review acquisition program to increase its total number of reviews over time. 11. Editorial Summary This is one of the more diverse elements of the GBP.