If you take this process lightly, you risk seriously damaging the organization's image. The products donated will not meet the customers' expectations, which will give them the impression that the company as a whole produces low-quality products.
Stick to style
Strictly speaking, maintaining a vietnam number brand is an important task in any case. The design of retail outlets, banners, stands, and social media pages must be done according to established standards. In this regard, the creation of branded products is of particular importance.
Every detail that points to a specific company, be it a logo or a slogan, should be neatly, beautifully and concisely incorporated into the design. It is not recommended to add all the appropriate elements at the same time.
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Think about the benefits
It is necessary to take into account that a characteristic feature of merch as a means of promotion is the ability to quickly find practical use for it. People should not have difficulties in the targeted use of the product. Therefore, the manufacturer needs to pay attention to two points:
branch of the organization - a company that specializes in cooking offers customers kitchen utensils, while hunting and fishing goods stores focus on small tackle and equipment;
functionality for the target audience – it is necessary to ensure convenience for customers by any means possible (reusable cups and thermoses are distributed in the coffee shop, the technological project is accompanied by a presentation of computer accessories).
Only in this case will the company's product line bring real benefits.
Remember about appropriateness
A gift should always have a meaning, and if we are talking about corporate merch, it should also give a clear idea of the business concept. Thus, the AllBusiness publication reports on a very funny incident that occurred in the American state of Michigan.
Tips for Designing Merch
A utility company that provides public utilities and installs private electrical networks presented lanterns with logos on them at an exhibition. People understood the idea quite differently than expected: the fact that a company that provides electricity to the population gives away battery-powered light sources greatly mars the consumers' perception of the effectiveness of its activities.