In our opinion, before thinking about how to segment B2B clients, we should ask ourselves "why do we want to start this process?"
Here we are very clear: we believe that it is the main way to achieve how to get australia whatsapp number a Customer-Centric organization and being a Customer-Centric organization is the surest way to be profitable in the medium term.
Once the dynamic is finished and the idea of market segmentation is outlined, what now? This is a question that many CEOs ask us as soon as they finish the group process of market segmentation.
Our answer is always the same: “You haven’t started yet.”
Because activating it and making it profitable means using it, and it means that the organization sees it as useful. Prioritizing market segments (potential and active) means leaving the comfort zone and that is a very big change.
Without the clear and daily involvement of the Board and the CEO in this cultural change, using the conclusions of market segmentation in their decisions, messages and actions, it will not work.