The term 'addiction' is not an exaggeration ( The Guardian ). The average user approaches his smartphone 150 times a day. Also in the car or on the bike, during class, in a meeting. The suggestion that a human being is a creature that can perform multiple attention tasks at the same time has proven to be incorrect. Multitasking is nothing more than doing different tasks very quickly in succession. And now we are discovering that there is a limit to the smallest unit of attention that lends itself to this, without it being at the expense of care.
Drivers and cyclists die. People get addicted. Digital detox weeks are organized. Retreats. Sabbatical 2.0.
Attention simply cannot be fractionalized to the smallest unit. Compare it to an Airbnb landlord. It is not the case that one tenant gives the key to the other. The house will really be cleaned between two tenants.
Look at politics, a human game. At the number of parties in the House of Representatives. At the agility with which voters switch from one party to another. At the number of small parties.
graph joost fractionalize
Tools, cars, houses, all molecular goods, in a well-organized sharing economy they are suitable to be split into smaller units and thus achieve that literally much more is shared. If necessary with micro-payments and then also immediately in the blockchain . The remarkable thing is that you still see it happening far too little. Rigid contracts. Weekly rent. Annual subscription. Back-ends that are not designed for it and prop up on permafrost systems with the mobility of a pile in a severe winter.
But when human attention becomes a sub-element in this game, a dimension is added that is stubborn. Human attention is a life-blood of existence. And as we know, veins do not let themselves be entangled in ever thinner pipes. Then no more blood flows through and then the infarction is lurking.
Bingewatching , that's the salvation. Unabashedly uk whatsapp number watching The Sinner, on Netflix. Eight episodes, six hours of one-dimensional unfractionated attention. Or Ozark. Ten episodes, ten hours. Or The Crown, second season, ten episodes, ten hours.
More factions is good, as long as it is not the attention that is 'fractionated'
n 2018, the war for talent is on. A new generation is entering the job market and internet giants are conquering the job market. Smart companies are shifting the focus from diplomas to the mindset of new employees. Read all about the recruitment trends of 2018 and how you can benefit from them.
In 2018, the online job market is being shaken up by internet giants. Google launched Google for Jobs in the US this year, and Google for Jobs will be coming to the Netherlands at the end of 2018. For the time being, companies, job boards and employment agencies will continue to grab the top positions in Google with good Search Engine Optimization (SEO) or a large Google AdWords budget (SEA). But with Google for Jobs, the cards are being reshuffled. Those who were too late for strong SEO and SEA will get new opportunities with Google for Jobs.