published on WeChat, Zhihu, Sina Blog and Baijiahao, and a few Chinese business platforms per month. Your sales team also uses WeChat and QQ for customer support, so they can conveniently share relevant content indonesia phone number list with incoming leads, which helps you retain unclosed sales. Additionally, you go
ahead and publish shorter pieces on Zhihu, replying to questions people have already asked. And the numbers do not look bad at all! Apart from building a follower base on WeChat (something you have been after from the beginning), you also get a great response on Zhihu.Repurposing content brings an increase of followers on
Of course, you may still think this is more miss than hit. How many of the few hundred or thousand followers you gain will turn into customers, especially if you sell a very niche product/solution? Well, by the rule of thumb, when you enter a completely new market, you must expect some misses. That’s why it is important to distribute across as many (relevant) platforms as possible. This will help you expand your reach, save money and learn more about the consumers. With time, you will learn what content is the most valuable, and what platforms generate the most leads. But while you’re still learning, let’s apply your resources in the right place.
The Process of Creating Micro-content on Chinese Platforms