Speaking of benefits, you can get beehiiv for russian email list free for 14 days right now! 1 Use metaphors, analogies and imagination - Schwartz says that while always being honest, you don't have to stick to raw facts to make your point. “ to present those facts in a more dramatic form, outside of a strictly realistic approach,” says Gene, The B2B Copywriter’s Guide to Closing the Deal. Seth Godin Seth Godin made this clear when he coined the concept of Purple Cow.
1 Before I end, let me summarize - there are many ways to translate. You can list bullet points about how the product you're promoting will improve your readers' lives. But personally, I prefer to go back to square one and emphasize the end result that the client will achieve by obtaining my services. 1 Make your guarantee count — Schwartz says, “Make this guarantee the climax of your ad—a final, brief summary of your product’s performance—by actively restating it at every stop.