Data cleansing to improve deliverability

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For example, if there are many complaints about after-sales care and customer support, you should develop a careful approach that takes CRM into consideration. By using the information shared by consumers in product and service development and marketing strategies, you can increase positive communication and strengthen your ability to attract customers. How to use the double funnel By utilizing the double funnel, you can implement purchase and influence funnel measures in a seamless manner. By integrating the two marketing funnels, it becomes easier to develop a more unified marketing strategy.


For example, if you run a campaign like "Post a review after chile telegram database purchase to receive points," the number of posts on SNS will increase. However, if you keep the double funnel in mind and appeal to the "attractiveness of the product," you can reduce the number of people who drop out during the comparison and consideration phase. In this way, by integrating the purchase funnel and the influence funnel, you can maximize the effectiveness of your marketing initiatives.


A new framework to replace the marketing funnel As mentioned above, the diversification of customer purchasing behavior and values ​​has led to some situations where the significance of the marketing funnel is being called into question. As a result, the following two new frameworks are gaining attention as alternatives to the marketing funnel. Let's take a look at the features and appeal of each. The four-phase consumer decision-making journey The "flywheel" that creates a circular cycle The four-phase consumer decision-making journey The four-phase consumer decision-making journey McKinsey & Company released a framework called " The Consumer Decision Journey " in 2009.