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Today, Linda works as a marketing consultant helping small businesses create compelling brand stories. Write Compelling Email Content The key to high-engagement emails is simple: write compelling email content. Writing effective emails can have a huge impact on the success of your marketing campaign, and it's easier than you think. As with any business, the first step is to develop a solid plan for the type of content you want to offer. Dave Schools, VP of Multi-Product Growth at Hopin and the mastermind behind The Startup Playbook, gives us advice on developing a business plan: “Before you dive in, it’s imperative to do your research and create a solid plan.