Instead, make sure you keep your business goals in mind and align them with every promotion you market and use to generate leads.
You can amplify the effects of this idea by going into great detail about your business goals and operations.
Let your emails reveal, for example, that board members email lists want to increase the use of employee tracking software in business-to-business (B2B) marketing, so you offer a 50% discount on the purchase of this software. This way you demonstrate integrity and build a firm bridge of trust with potential customers.
Using Email Marketing as an Effective Inbound Strategy: 7 Ideas and 5 Benefits
Email marketing, as a rule, is most effective when you take timing seriously. So when implementing inbound marketing, use reasonable intervals. Sending weekly emails, for example, is practical as it doesn't present you to potential customers as desperate or unserious.
Sending emails regularly, on the other hand, allows customers to perceive that you are organized and deliberate, which are characteristics that accompany reliability. So, be sure to use time to your advantage: the more regular, the better.
Additionally, emails should be one of the tasks you automate as a marketer. You can set up your system to send emails with offers immediately after a potential customer bounces on your checkout page.
So if the price is putting them off, you can still secure them by using discounts, especially if you're running a promotion.
6. Use CTA (call to action) at the end of emails
Using Email Marketing as an Effective Inbound Strategy: 7 Ideas and 5 Benefits
Despite the ideas we have highlighted as useful for improving the effectiveness of inbound marketing, everything will be in vain if you do not use CTAs at the end of each email.
Again, the goal of inbound marketing emails is to direct people to your brand, so be sure to include links that redirect these potential customers to your website.
You don't need to be too direct when it comes to attracting customers to your website through your CTA. You can use the usual line "for more information, visit us at..." to get customers to visit your website. Or you can insert a link into the offer. For example, the CTA button could say, "Get 70% off."
Of course, these methods work as long as your content is engaging and informative. Anything less and your CTA will be ignored. And make sure the CTAs redirect customers to useful web pages where they get information related to your email offers.