Campaign response history – which campaigns have customers received and how often did they respond
Loyalty programme data – this should france companies email list include points earned and promotions redeemed
Correspondence history – this should include a record of all interactions between the customer and the brand
Social media activity – this should include topics and brand names discussed, app ratings, profile details, etc.
By generating a deep understanding of how your business can effectively meet the needs and desires of each customer, you can develop meaningful customer relationships.
Once all of the information about your customers has been collected, cleaned, and linked to each individual customer, it can be used to create personalised experiences. But, ensuring your data is free from errors, up-to-date, and correctly linked to each customer is challenging.
Thankfully, technology now makes the process of building a marketing campaign database simple. Plus, by using technology, you can also ensure you’re not affected by one of the pitfalls that affect businesses using marketing databases, such as data decay and poor data accuracy.
Once you’ve collected data and created your marketing database, you can use it in a number of ways. The exact way that you use the data and deploy the insights will depend on your needs and your goals. However, here are just a few of the ways you can incorporate database marketing into your business and your marketing campaigns.