In the era of information overload, we must tread carefully when offering content on our website, especially when we intend to offer quality content.
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There are many ways to provide content to our audience, but if we make the mistake of “creating for the sake of creating” we will end up investing a ton of hours and what we get in return could be minimal or even non-existent.
And that would be quality content?
Before moving on to the list of suggestions and examples, let's clarify a few points about quality content, starting with what it is.
What is quality content?
Quality content is much more than well-written, well-recorded or well philippines cellphone number -formatted content.
A priori, the question seems to have an easy and short answer, but nothing could be further from the truth.
Who has the full truth that something is, in absolute terms, “good” enough to be considered quality ?
As far as I know, nobody.
Imagine you write a great post and send it to some contacts.
Your neighbor in the fourth floor loves it. Bravo!
Your cousin from Burgos loves it. Great!
That ex-coworker thinks it's perfect. Bravo!
Your partner thinks it's the best. Top!
Your confidence grows and you get a boost because everyone seems to like your latest creation, but then your potential customer comes to your blog, reads it and leaves the way they came with no intention of returning to your site.
No matter how well it was written, planned or laid out, if it is not liked by those who are supposed to like it, I would never, ever consider it to be quality.
It is obvious that we cannot please everyone and that potential clients are not strictly real, but if the person who makes us earn money or grow does not like us, that is bad.
The quality of a content is not in the how, but mainly in the effects it causes.