Data Extension
API Event
CloudPages (SFMC hosted forms)
Audience entry (Mobile Studio audiences only)
Salesforce Data
Event (being phased out)
If you are using Salesforce as your CRM, this is naturally number in cambodia your best choice of Entry Source. You can find instructions for entering your Salesforce contacts into a Journey on the Salesforce Help site.
If you’re not using Salesforce CRM, the best Entry Source is likely to be a Data Extension or API Event, depending on your SFMC set up and the amount of technical support you have to hand.
Using Data Extensions is a big topic in itself - so we wrote an entire eBook about them which you can download for free! (You can also get in touch with us if you'd like more help.)
As well as setting your Entry Source, you can use Filter Criteria to control exactly who enters your Journeys.
How to build a Journey in Journey Builder
The actual process of setting up a Journey is extremely user-friendly.
You have the option to use a Journey Template created for you in Salesforce Marketing Cloud, or to start from scratch and build your own.
If you’re starting from scratch, here’s a very basic guide to building your first Journey:
Building a Journey
There are five options under the Activities’ tab that can be included in a Journey. Within each of these Activities are all of the options you have for inclusion in your Journey. They are:
Salesforce Marketing Cloud Journey Builder Acitivities
You can simply drag and drop the relevant Activities on to the Journey Builder canvas, to build your Journey.
Then click the Activity one by one and complete the steps to set it up i.e. selecting the right email to send, setting a wait period, or configuring a split.