People are like cyborgs these days. Our mobile devices are inextricably 'connected' to our bodies and go everywhere with us: work, vacation, yoga class and Friday afternoon drinks. On average, we use our phone 76 times a day, for a total of almost 3 hours . These mobile sessions take place in many different locations throughout the day.
More and more marketers see location-based marketing tools, such as geofencing, as an opportunity to:
To obtain information about how users behave in the real world
In this article I will explain what geofencing is, how you can use it for your marketing, what sets it apart from other popular location-based marketing methods, how to determine whether it is suitable for your organization and how to ensure that you deal with privacy properly. After reading this article you will have a good insight into the use and possibilities of geofencing and you will know whether your company can do something with it.
What is geofencing?
Geofencing, a location-based marketing technology, switzerland whatsapp number makes it possible to collect information about users and target them with relevant messages when they enter, leave or stay in a certain area. These areas are called geofences .
A geofence is a kind of virtual fence. This is placed around a location in the 'real' world, such as a restaurant, store or airport. A geofence can be small and placed around a single building, but it can also cover an entire city. A geofence can also have different shapes: a basic geofence is round, but for more complex situations marketers can customize the shape.
Geofencing is the process of determining a user’s location using cell towers, Wi-Fi networks or GPS. Using a software plugin implemented in a mobile app, the various geofences can be set up via an online dashboard.
Geofencing requires users to give the app permission to use their location and to receive notifications (if the app wants to send them).