In the wider business world, big data analysis has a number of uses. However, for marketers, the primary benefits of big data and advanced analytics are:
You can quickly analyse large amounts of data from different sources, in many different formats and types
You can rapidly make better-informed business decisions
You can save money, which can also result in new process efficiencies and optimisations
You’ll gain a better understanding of your customer needs, behaviours, and sentiments. This will lead to better marketing insights and will inform future product developments or upgrades
You can generate improved and better-informed risk management strategies.