Google Ads has introduced six new AI-powered features for Maximum Performance campaigns.

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Customer Value mode: This new PMax feature in beta is intended to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers.
Target customer retention: Also in beta, this PMax feature is designed to help you win back lost customers through the use of targeted strategies built on behavioral patterns discovered by AI.
Detailed demographic information: Data on age and gender groups is currently being published. You will find this in the audience insights. It is intended to help create ads that better target specific groups.
Budget pacing insights: You’ll be able to track spend in real time spain whatsapp number database see current and projected spend, and forecast conversion performance. Google believes this will help identify potential areas for strategic budget changes.
Account-level IP address exclusions: PMax advertisers can now exclude specific IP addresses (such as your company), reducing wasted budget due to unwanted ad interactions.
Final URL expansion: This new PMax feature in beta lets you test “whether replacing your final URL with a more relevant landing page on your website produces stronger results,” according to Google. “Participating in the final URL expansion trial will split your traffic and allocate a portion of your budget to testing this feature and monitoring results alongside your original setup.”
The introduction of these six new AI features for Maximum Performance campaigns underscores Google Ads ’ commitment to supporting advertisers with advanced tools and analytics to drive success. Whether it’s acquiring high-value customers, re-engaging lost customers, or optimizing campaign performance, these features provide advertisers with the capabilities they need to stay ahead in today’s competitive digital landscape. Advertisers are encouraged to explore these new features and leverage them to uncover new insights and improve their overall ad performance and ROI.