Among them, the number of new merchants in categories such as b2b email database poland toys and musical instruments, automotive supplies, food and beverages, home improvement and building materials, sports and outdoor activities is particularly prominent. Guangdong, Fujian, Henan, Jiangsu, Jiangxi and other regions are the provinces with the largest number of new merchants.
The above achievements are due to the continuous implementation of JD.com's "Spring Dawn Plan". Since the launch of the "Spring Dawn Plan" at the beginning of last year, JD.com has continuously launched a series of cost-cutting and efficiency-enhancing measures for all types of merchants, including individuals, self-employed individuals, and enterprises. In the first half of this year, the "Spring Dawn Plan" has undergone two upgrades, and a total of 32 merchant support measures have been launched to help merchants improve operational efficiency and sales growth in all aspects.
In March this year, JD.com launched a series of AI tools through the "Spring Dawn Plan" to provide free services such as settlement, graphic production, video generation, customer service, and live broadcasting for merchants of all categories, helping merchants save 50% of their operating costs. In June this year, JD.com's "Spring Dawn Plan" was upgraded again, focusing on three aspects: content marketing support, efficiency improvement of business tools, and support for the growth of new merchants. It launched 12 new support measures, including 5,000 fixed-quota traffic coupons for new merchants to live broadcast, "Jingdiandian" launched AI hot copywriting, and the free version of the official intelligent customer service robot was launched.