Remember, this comprehensive list of best-practice pointers will be applied to your objectives and systems architecture.
Each section of the audit comes with detailed priority-status recommendations. In addition to these, general recommendations will be made for each section of the audit based on insights gained through the discovery phase, Pardot best practices, and actionable pointers for campaign optimisation.
With a tiered list of recommendations including france area code number the justification for each, you’re able to scope subsequent projects for building out automation campaigns. There will be areas within the recommendations that your in-house team can implement. Equally, it’s likely that you’ll have to seek external support for more advanced areas.
Summary
Our Pardot audit checklist is a helpful guide for performing your audit, and it includes a recommended timeframe guideline outlining how long you should spend on each area. It’s best to refer back once every quarter so that you know you’re on the right track.
If you’d like an external view, we would love to run a Pardot Quick Audit for you. We typically manage the project remotely using project applications including GoToMeeting, Asana, and Slack to expedite the process and minimise disruption to you. Upon completion, we’ll provide you with a Pardot compendium which presents the findings of your audit including a comprehensive set of recommendations to help you get your Pardot projects on track quickly.
We would love to help you get Pardot campaigns working hard and delivering results.
Ask us to run an audit for you
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Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.