One of the main tasks of a business to boost its digitalization is to know how to use social media correctly. We live in a digital world where it is no longer just important to have a good market positioning, but also to take care of the online reputation of our business.
Innovation and competitiveness
Tags: Twitter , companies , innovation , digitalization
Image
shutterstock_1030794964.jpg
For this reason, it is increasingly important for a company to know how to use Twitter correctly , one of the most influential social networks for a business. In addition to offering the possibility of creating an interactive community where you can promote your products and services, it allows you to receive feedback , detect areas for improvement and be in direct contact with current and potential customers.
Here are the steps to follow to use Twitter correctly in your company:
Find your keywords and use them as hashtags in your tweets : analyze the keywords in your sector to use them as hashtags in your posts, since it will be easier for you to appear in thematic searches.
Use a good profile and cover photo: it is important to choose mexico clabe number format appropriate photo that reinforces your corporate and digital image.
Tweet valuable content : you must offer quality content that is different, interesting and practical. Otherwise, your tweets will be forgotten in your followers' timelines.
Retweet and respond to comments : It is essential to have proactive communication with your community, responding to your followers' comments and retweeting messages that provide some value.
Identify other accounts in your sector: analyze the followers of other companies in your sector to follow profiles of interest and try to get follow-backs.
Accompany your posts with multimedia content : tweets with images/videos/GIFs have much more interaction than a text tweet.
Mention influencers in your sector with whom you have contact : if you publish content that could be interesting for an influencer, you can mention them to see if they share it and thus achieve greater impact.
On the other hand, Twitter has many advantages over other social networks in the professional field:
It has a great capacity for disseminating content : this social network has millions of proactive users who are willing to read, comment on and share the content that interests them most.
It allows you to actively listen to your users : take advantage of the fact that Twitter users often give their opinions and comments to detect possible areas for improvement in your business.
It has a very heterogeneous audience: it is not a social network with a defined target, like LinkedIn or Instagram. Twitter has a very diverse user base: professionals from different sectors, celebrities, users of all ages, etc. Regardless of the type of business you have and your objectives, you will surely have a place on this social network.
It is a good source of traffic to your website : on Twitter you can share your blog articles and link your website to strengthen your positioning and digital image.
Make your company visible in search engines : when users search for your company on Google, your business account will appear at the top, even if your website is not well positioned.
For more information on the importance of digitizing your business, visit the Spain Digital Business website .