One hotel has a pretty good rating, the other hotel is just new and has not yet received any reviews. You choose the hotel with the average rating, rather than the uncertainty of the other hotel, even though it could be a great hotel.
Trying out new marketing channels: Ikea only launched its webshop in the Netherlands in 2013 and it still exudes that they don't want to focus too much on it. Products are often not available or the delivery time is very long. This while plenty of furniture and interior items are sold online.
Remote working: many companies were initially reluctant to move to remote working or flexible working hours, despite the benefits to employee productivity and satisfaction and the savings in office space. The corona pandemic ensured that they did have to, which went surprisingly well.
Using the ambiguity effect to your advantage
As a business owner, you must realize that a potential iran calling code customer is looking for security. If you can offer him that, he/she is more likely to choose you.
Offer trial periods orfree trial versions: Uncertainty about new products or services can make customers reluctant. Offering trial periods or free trial versions allows customers to try the product or service first without risk. This reduces unfamiliarity and helps them experience how valuable the product can be, making them more likely to proceed with a purchase.
Share customer stories and collect reviews: Use testimonials, customer stories and case studies to demonstrate the success of your products or services. When potential customers see how others have benefited in similar situations, uncertainty is reduced. This makes it easier for them to trust your offerings because they have concrete examples of positive results.
Provide clear information and support: Make sure you offer comprehensive and clear information about your products or services. You can do this through detailed product descriptions, instructional videos, and extensive FAQ sections. In addition, you can provide excellent customer service, such as live chat support, to answer any questions or concerns immediately. By providing potential customers with all the information they need, you reduce uncertainty and increase their confidence to make a purchase.