References
(1) In this example I’ve not been concerned with what happens if someone has had the same number of holidays to multiple continents. In this case, the first occurring continent in the segment list would be chosen first. I deliberately ordered my segments based on an ascending number of total transactions ever to each of these continents to prioritise continents with smaller number of visitors. In many marketing cases you may not be that concerned about which of the cyprus mobile number example equally popular segments you ended up marketing to.
This year, the conference that has become a well-established fixture in the calendars of all Apteco customers and partners, took place at the Grand Connaught Rooms in Covent Garden, London. A full programme awaited the guests.
Apteco User Group Conference 2018 – the Highlights
Will Francis, in his own words "creative technologist" and digital expert, but also agency owner and book author, was the first speaker. He gave a gripping lecture on ”. Despite the somewhat discouraging realisation that the speed of technological progress has long since exceeded our learning speed and that our perception is guided by algorithms, he was able to provide the participants with many concrete tips, for example, on how to make sure your stories stand out in the daily flood of content.
Apteco’s founder and Managing Director James Alty continued and gave a summary of all the new features available in software updates from 2018.
Additionally, he announced a new Salesforce API development that will be introduced in this year’s Q4 update. The API extracts data directly from a Salesforce Sales Cloud account to quickly create a FastStats system containing accounts, contacts and orders.