Hybrid – It is also possible to use a combination albania phone number library of these two strategies. Allocate 90% of your keywords to conversion strategy and the remaining 10% to branding and impressions. You need to segment your keywords accordingly to achieve your goals.
2. Create a Topic List
Create a list of topics related to your niche that you can use to create content for your site. For example, if you sell a marketing tool, you could create topics related to digital marketing, social media marketing, inbound marketing, lead generation, and more.
3. Find Keyword Ideas
Once you have a list of topics, you need to add keywords related to each topic. Take a topic like ‘digital marketing’ and run it through a keyword research tool to find suggested keywords.
Along with keyword ideas, you’re generating more topic ideas. At this point, you’re not finalizing your keyword list. You’re just creating a few search terms that your target audience uses to discover content like yours.
4. Research Short and Long Tail Keywords
Use the keyword research tool to find both short- and long-tail keywords. Short-tail keywords are three words or less, while long-tail keywords are more than three words.
Short-tail keywords are also more competitive and general. For example, “digital marketing.” On the other hand, long-tail keywords are more specific, like “how to make money with digital marketing.”
Choosing the right long-tail keywords is a great way to bring in traffic and rank better in search engines. It is recommended that you use both types of keywords as it will help you create a balanced keyword strategy. Short-tail keywords can skyrocket your traffic. However, long-tail keywords can bring in the right type of traffic faster if they match the exact match of the user’s search term.