Please note that the thank you page

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2. Thank you page
Is the default page on Shopify. In the case of a regular store, you won’t be able to optimize it. However, Shopify is unlimited and the thank you page is a strategic weapon for store owners to increase revenue or simply build trust with customers, so don’t ignore it easily.

There are many ways to interfere with this site and show more products or offers to buyers. Some specific tactics are:

Display content based on customers' location
Display content based on an order of a particular product
Display content based on delivery method
Add tracking numbers to orders
configure ga

Pro tip: Set up thank you page tracking in Google Analytics . By default, in Shopify, each completed order will have a unique thank you page URL, with a different URL ( /checkout/thank_you ) and order code so customers can easily track their orders. Take advantage of this unique feature to track orders in GA and better understand your customers.

To make it easier, you can install Shopify apps that support this part, such as Checkout Plus, Selleasy, etc.

Shopify App Store Thank You Page

3. Post-Purchase Page Upsells
A post-purchase page is a web page that appears after an restaurant email list order is completed and before the thank you page appears for customers in their checkout process.

Typically, this page provides confirmation and order details to customers. However, it can also be used for a variety of purposes such as upselling, cross-selling, collecting or providing certain information (e.g. date of birth), etc.

For more details on how to create, optimize, and customize this high-converting page, you can read GemPages’ guide via Post-Purchase Pages: Everything You Need to Know [2024] .

Pages of gems
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Why Shopify Stores Need Post-Purchase Upsells?
Shopify post-purchase upsells lead to higher revenue – this is the default! However, these compelling benefits of Shopify post-purchase upsells provide further proof of “why”:

Improve conversion rates:
Post-purchase upsells can help increase conversion rates by presenting customers with an additional offer after they decide to buy. For example, a clothing store could offer discounts on accessories after a customer purchases a dress, such as recommending complementary items related to their purchase.