What to do: Develop accessible web pages

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Gone are the days when you needed to have two different links for different devices. Having a single link for both devices is a smart way to rank higher. Having more than one link with similar content confuses search engines and they often leave both websites unindexed. Make sure you have similar links for both mobile and desktop devices. Websites on mobile devices demand responsiveness and Google favors those who have a responsive website. Google has started indexing websites based on their mobile version so having a responsive website is a must and mobile devices provide a better experience.

As discussed so far, the benefits of a mobile-friendly website are twofold. They are not only preferred by search engines. They are also widely used by the internet audience. Google has also announced that responsive website designs also result in lower bounce rates and the lower the bounce rate, the better it is for SEO. With the increasing population of mobile users, prefer to also adapt your website to a responsive design that will help you gain more traffic.

Do: Aim for local SEO
For those hoping to build a local monopoly, especially B2B businesses, there is no need to compete with multinational companies. Accumulating local audiences is one way to get yourself on the “best new you” list. For this, you need to code postal taiwan check out their keyword analysis tool. It is much more effective for local businesses to try and rank their business website based on local or region-specific keywords. With Google’s Google Search Display, your business can now benefit from local searches as the customer can easily find you using their mobile phone. Local SEO has become a boon for many businesses and they are demanding more of it.

What to do: Discard all poor quality inbound links.
In some cases, when you have reached a certain level and other websites start linking to your websites, this might influence your rankings. The web is vast and a completely different world in itself. Low-budget websites that fail to hire a good content generator and end up copying content often appear as a poor quality website in the eyes of search engines. You may be penalized by search engines for duplicate content. So, to regain control of your SEO, you can disavow harmful links and most importantly, remove them and tell search engines that they should not be taken into consideration when determining rankings.

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DON’T: Copy large chunks of external content
Initially, we will dispel an old SEO folktale. Note that photocopying one's own content doesn't seem to hurt your SEO; well, it doesn't help either. Duplicating content as already stated will only slow down your indexing and will never allow you to rank higher, because the pages will experience more bounce rates than click rates.

Anyway, it doesn't look like you copied someone else's content. Search engines are getting smarter and tend to lean more towards organic content, so spending more time on unoriginal content would lower your rankings. Quoting some content won't hurt, but Ctrl+V and Ctrl+c is a very bad habit that will never get you where you want to be.

This varies from merged content, which means that some third-party sites hosted your published content and posts on their website. Still, if executed correctly, this will help boost conversion rates as you will gain implicit access to audiences. And if you are willing to merge your content, make sure you understand how to do so cautiously, specifically selecting high-domain sites and using techniques to ensure you gain recognition. To avoid the problems anticipated with merging content altogether, you could consider guest blogging or doing what others usually do – creating unique and original content.

DON'T: Link too frequently to external sites
We found that linking to too many external websites can hurt your SEO. Google has been penalizing fake outbound links.

However, we understand that the purely negative effect comes when your content seems repetitive as a repercussion. Which will eventually make your content difficult to read, possibly experiencing high bounce rates, and this is something that search engines will take notice of. And while it may seem obvious, be careful not to link to external websites that curate adult or gambling content which can prove counterproductive to your SEO metrics.