Personal marketing is the application of a series of promotional, marketing and merchandising tactics and strategies to promote an individual as a brand. The fundamental objective is to highlight each and every one of the differentiating elements with respect to the competition.
To develop an effective personal marketing strategy, you must set a clear objective and have everything necessary in place to achieve it in the shortest possible time. If you focus on the goal, you will know how to manage your efforts.
There are four factors that you must take into account georgia b2b list in your personal marketing plan . The first of them is the public, it is important that you are very clear about who you are addressing in order to adapt your message appropriately. The second is the image, all visual content that you offer is worth much more than a thousand words, you need to stand out from the fierce competition and even more so when you are starting out. The third factor is the message, you must manage the speech that you are going to give, all the sales arguments, competitive advantages and differentiating factors. Finally, it is not a bad idea to create a slogan or claim to be remembered more easily. This slogan must summarize your values as a brand and express what you are, what you do and your added value.
Don't know exactly where to start? On this occasion we have prepared 8 very specific steps that will help you in this process, let's see:
Define the objective: how far do you want to go or what do you want to achieve through your personal brand? This first step is the most important because it will allow you to define the entire strategic plan in the short, medium and long term. Take your time and don't leave room for improvisation.
Define your target audience: create an empathy map to find out your target and clearly define your market segment. Your entire strategy should be oriented towards that focus and conquer it organically and progressively.
Define the name of your personal brand: although it may seem simple, choosing a name is very complicated. Look for something out of the ordinary, something that identifies you and whose name can be used as a domain and the usernames on the respective social networks. It is recommended that you use the same name for all virtual spaces, including your web domain.
Define your products and services: what do you have to offer the market? Is it really attractive? Don't go crazy offering a number of services where you don't have enough experience or products that you don't know completely.
Create your marketing strategy: establish the platforms and media through which you will promote yourself, blogs, websites, social networks, etc.
Define your KPIs: Performance indicators are a must so you can know how you are progressing in the process of achieving your goals over time. Use online tools such as Google Analytics and Google Webmaster Tools to measure your web presence and reach.