Good copywriting is an art. After all, it combines techniques that trigger mental triggers and encourage people to take the desired action , such as buying a product or service.
Still, old writing tricks that, at first glance, seem hackneyed, work very well. And this is no secret, after all, human beings follow patterns of behavior and respond to persuasion techniques .
Want to better understand how to use Copywriting to your advantage to improve conversions ? Check out some techniques below that will help you!
5 Highly Effective Copywriting Techniques
1. Progressive agreements
Progressive agreements encourage your audience to say “yes” as they become more involved with your communication. That way, when you present the offer, people will also be more willing to say “yes” again.
The idea here is to make your audience argentina email list recognize problems or thoughts they already have throughout your text. In other words, ask questions that focus on your persona's feelings and pains, such as:
Do you want to sell more without increasing your costs?
Is your dream to have a high-performance sales team?
Then this solution is for you!
2. Extraordinary promises right in the title
The title of your text, whether it’s in a marketing email or a blog article, is your best chance to grab your audience’s attention. So, there’s nothing better than presenting an incredible promise right away to spark their interest.
Furthermore, the title is one of the most important elements of Copywriting. Therefore, it is essential to develop a good work with it.
The idea here is to present an extraordinary promise that will “light up” your audience’s eyes. However, it needs to be proven throughout your copy.
A good example is the Launch Formula, which uses the following promise:
You will learn how to have 6-figure revenue in just 7 days.
3. Future visualization
Another excellent copywriting technique is to lead your audience to imagine what their life will be like after purchasing the offer.
Create a detailed mental picture , always focusing on emotions , so people can visualize your promise.
Here, you can use the progressive agreement technique again. Repeating the same term , which serves as an anchor, throughout the text also often helps!
4. Promises presented in lists
Lists are always present in good copywriting. This is because they are objective and easy to read. And that is why a good text always presents the main promises in the form of lists.
Each point should clearly and objectively convey a benefit of your offer. Try not to exceed two sentences in each point and, again, align with your persona's expectations and bring plenty of emotion.
5. Three options to choose from
Finally, at the end of your sales copy, present 3 final options for your audience to make a decision. Show that the moment has come for the person to choose between:
Ignore everything that has been said and continue to face the current problem;
Trying to solve the problem yourself, which will cost more and take more time;
Make the smart decision and buy the offer that will solve the problem once and for all.
With these copywriting techniques, your chances of improving conversions will increase exponentially! And if you need help with your launch, don't hesitate to contact us .