More and more companies are investing in content marketing. However, not so many choose to measure the performance of their actions. And Google Analytics is the star measurement tool : as we all know, the amount of information that this tool provides is great. That is why it is one of the best cards on the table when it comes to measuring the work we are doing, then to check the impact on users and to know if the content is giving the results we want.
First of all, Analytics discriminates the traffic we capture by georgia business email list the source of capture: SEO, direct traffic, social, referral, paid, etc.
If we want to know if a piece of content is working or not, we must analyze it later to check its impact on users and the level of traffic it is attracting. With Google Analytics we can measure it and now we are going to see how to use Google Analytics for your content strategy .
Google Analytics for your Content Strategy: What should we measure? Know your users
We need to detect what type of users visit our website and know what they like and what type of content attracts them.
Gender: Men or women? Depending on the percentage of gender types, we can direct both texts and visual content to the gender that visits us the most and that is giving us the best results.
Location : Where are they visiting us from? This information helps us adapt our language and make it as neutral as possible to satisfy all users.
What device do they use?: As you may already know, mobile devices are increasingly used more frequently. If your users arrive at your website via mobile devices, you must have a highly optimized mobile version.
What type of content works best?
Bounce rate: Find out which topics perform best. The goal is to minimize the bounce rate as much as possible and try to get the user to continue browsing our website. We can attract their attention with banners about services or products, an area with related articles or a newsletter subscription to stay in touch with users.
In short, it is possible and necessary to measure the performance of our content. And, to do so, knowing the main analysis techniques is essential.
Fun facts about Google Analytics:
Google Analytics not only lets you measure sales and conversions, it also gives you insights into how visitors use your site, how they got to your site, and what you can do to keep them coming back.
It's built on a powerful, easy-to-use reporting platform so you can decide what data you want to see and customize your reports with just a few clicks.
Content reports show you which parts of your website are performing well and which pages are most popular so you can create a better experience for your customers.
The web is a social place, and Google Analytics measures the success of your social advertising programs. You can analyze how visitors interact with your site's sharing features (like the Google +1 button) and how they engage with your content on social platforms.
It helps you measure the impact of mobile devices on your business. And if you build mobile apps, Google Analytics offers SDKs for iOS and Android so you can evaluate how users use your app.