Know that content is fundamental to a good digital strategy. And for good reason: it has the power to create connections with the public. In addition, it is extremely important to establish an authoritative presence .
That's why, when working on Instagram and other social media, you shouldn't just focus on saying how wonderful your business is. After all, anyone who only talks about themselves doesn't have anything interesting to add.
With that in mind, we’ve put together some Instagram post ideas to help you take your strategy to the next level. Check them out below!
1. Phrases and quotes
One of the Instagram post ideas that usually generates a lot of engagement are phrases and quotes. They can be from famous writers and thinkers or even from the brand's own followers or collaborators.
The important thing here is that the phrases argentina mobile number reflect the brand's values and the audience's lifestyle . This way, you can motivate people to move forward, stimulate reflection or start debates in the comments.
2. Behind the scenes of the brand
Who doesn’t like to see how things work “behind the scenes”?
Showing what the production process is like, who the people are who work at the company, or even the launch of a product is an excellent idea for an Instagram post.
With this approach, you create a closer connection with the public. In addition, you humanize the brand and have the opportunity to publicize differences that usually remain more “hidden”.
Here, it's cool to use Stories and Live features to give the content a more informal aspect.
3. Questions and answers
This is one of the great Instagram post ideas for brands that work with more complex products or that often raise questions.
Use the questions feature in Stories to ask your followers to submit their questions. Then, invite a brand expert to answer them in Stories.
This way, you bring relevant content to your consumers' lives. In addition, of course, you show that you are available for conversations and, therefore, increase engagement .
4. Tips, tutorials and news
A good content strategy in digital media and social networks involves providing the public with information that is important to them.
Therefore, go beyond promoting your products/services and also post posts that help people in some way.
Always do this with a link to your market. If your company sells cosmetics, for example, talk about trends, do hairstyle tutorials, etc.
For companies in the B2B segment, this tip is also valid. Bring news from the area and give tips to improve productivity, for example.
5. Humanize communication
Finally, it’s important to remember that Instagram is a highly visual network. And typically, photos of people generate more engagement than photos of products.
Therefore, it is worth trying a more conceptual approach to posts. Get into the habit of using models, preferably, and whenever possible, humanize the brand.