With this in-depth analysis we should have as a result, a full awareness of the unique characteristics that distinguish us from our competitors, but not only.
We must also identify and be clear about:
Strengths of our product/service .
Benefits that the public danish number phone obtains by using our product or service.
We must establish the advantages that our public will receive by using our products/services.
To identify these elements we can do targeted market analysis or ask our audience to answer short questionnaires.
But having only our awareness is not the only thing that matters.
In the next paragraph we will explain why.
Knowing the strengths of our product/service is the first fundamental step to define an effective USP.
However, we must not get attached to our awareness of our brand or our products. In fact, we must keep in mind that we do not have to satisfy our needs but those of our audience .